Articles & photos
Hero MotoCorp ties up with Erik Buell Racing
16-3-2012 - Hero MotoCorp ties up with Erik Buell Racing to bring in superbikes
Hero MotoCorp joins hands with Erik Buell Racing (EBR) of USA for a strategic alliance to augment its R&D capabilities and add high-end performance motorcycles to its illustrious model range.
Country’s leading bike-maker Hero MotoCorp today made an announcement of joining hands with the famed Erik Buell Racing (EBR) from USA to further enhance and expand its R&D capabilities. One of the most revered names in the motorcycle industry Erik Buell has been instrumental in developing some highly advanced technologies for motorcycles over the years and is the only American sportbike maker in the world. The alliance will provide Hero MotoCorp with technical support with regards to new-age technologies as well as design in order to launch performance-based high-end models in India.
Speaking on the occasion, Pawan Munjal, MD & CEO, Hero MotoCorp, commented, “It gives me immense pleasure to welcome Erik Buell to the exciting world of Hero MotoCorp. This is in keeping with my objective of quickly scaling up our own in-house R&D capabilities to a global two-wheeler technology power-house by leveraging a network of strategic international alliances. Erik and his team have been working closely with our engineers and designers to develop our next generation range of products with cutting-edge technology and first-of-its-kind features. The Indian two-wheeler industry is set to evolve, and it is only natural that as the market leader, we are driving this change. As a part of this plan, Erik is going to play an integral role in giving shape to some of my dream two-wheelers for the discerning youth of today. So my R&D team and Erik’s team together have made some definitive progress in this direction, and we will hopefully be putting a few scorchers on the roads soon.”